BRAND PORTFOLIO
Throughout Blair Miller’s career, she has supported the social media and content creation efforts for brands such as Kroger, FarmHouse Fresh, The Nashville Briefing, and Nellie's Southern Kitchen (A Jonas Family Experience).
Originally brought on to film man-on-the-street style content, the scope of work with The Kroger Company expanded to include directing videos and filming content across its portfolio, including Ralphs, King Soopers, Fred Meyer, and Smith's.
Kroger: Houston Rodeo
Content Direction
Kroger: Family Recipes
Content Capture
Kroger: Tailgate
Content Capture
Kroger: Grill Secrets
Content Direction
Kroger: Cooking with Power Tools
Content Direction
Chaos Creators directed the on-site social media content strategy and execution for FarmHouse Fresh’s Dream Trip Getaway, overseeing the creation of emotionally driven, social-first video content designed for long-term use across platforms. Over the three-day experience, the team led a dedicated Confessional Booth, capturing deeply personal, prompted interviews that served as the emotional backbone of the campaign, while also directing and filming makeup tutorials and makeover content with celebrity makeup artist Brett Freedman. Watch an overview of the event below.
THE NASHVILLE BRIEFING
Chaos Creators supports Nashville Briefing by creating and executing social-first content that brings the brand’s music industry coverage to life. Our work includes filming and posting live from the red carpet at award shows, executing artist-led social media takeovers, supporting event marketing, and ideating recurring series that keep Nashville Briefing’s audience engaged.
CMA Awards
Content Capture
30 Under 30 Event
Content Direction
Magazine Promo
Content Capture
CMA Fest
Content Editing
A JONAS FAMILY EXPERIENCE
Hosted a VIP rooftop party and created a TikTok video of the event. The video now has 800,000+ views, and the restaurant gained 14,500+ TikTok followers from the video.
Hosted a "Jonas Trivia Night" via Instagram Story to replace the in-person event during the quarantine. Designed limited edition merch & encouraged players to order food delivery from NSK during the game. Used Instagram Story features (i.e. poll, question, & music stickers) to encourage easy participation.